A 15-year journey of learning, design, code, ideas, swearing, failure, success and everything in between, doing what I love.




Born in 1987, I was raised in Rome, Italy. After completing my studies and one year of freelancing, in 2013 I moved to London, UK - with zero English but full of ambition - where my career journey started and progressed. I began from the ground up, but I stayed focused, motivated, and trusted the process until reaching the position of Managing Consultant in my most recent role.
I always try my best to stay up to date with the latest trends and keep learning every day. My goal for the next 3-5 years is to become a Senior Project Manager, ideally under the guidance of a talented mentor.
Believe it or not, I'm among the 1% of people who can lick their elbow.
A brief overview of the last 15 years of my career, where I've learned to balance creativity with business needs - adapting, growing, solving problems, and delivering with consistency and passion.
Sole UI/UX owner for BRG GAT Team's client-facing data analytics SaaS platform, leading end-to-end UX design from wireframes and prototypes to the full design system across regulated sectors.
Built user-centric solutions for complex workflows and delivered scalable, production-ready front-end implementation by building reusable component libraries using Vue.js and Nuxt.js.
Led discovery and design sessions with leadership and clients, translating complex requirements into validated wireframes and prototypes.
Designed and developed internal microsites and strategic sales materials, contributing to a 100% pitch-conversion rate and new client acquisition.
Mentored consultants, led design sessions, and supported cross-team alignment across distributed, global teams.
Led UI/UX alignment across 4 European e-commerce sites (UK, FR, DE, IE), delivering 100+ reusable email templates in alignment with US brand standards.
Increased site traffic by 25% by rapidly prototyping (20+ mockups) and launching analytics-driven landing pages across key European markets.
Drove a 35% increase in campaign engagement and accelerated delivery by 25% by delivering 20+ campaign landing pages for FMCG brands (Ferrero, Nestlé, P&G) using reusable UI patterns and code systems.
Designed and delivered 3 internal microsites and visual assets supporting new client acquisition and the rollout of the Shopmium mobile app.
Drove a 60% increase in sales and a 45% increase in site traffic by independently designing and developing the company's award-winning e-commerce website.
Owned visual asset production, shooting and editing 6,000+ product photos, and delivering targeted marketing campaigns across web and email.
Designed and delivered end-to-end websites for 4 professional clients, covering design and implementation.
I had this idea back in 2009 - too early, they said. Today, the timing feels right. I'm now looking for a business partner or investor to help shape and guide this vision forward.
weHumans is an innovative concept that explores the creation of digital tombstones - preserving personal legacies and memories for future generations. By leveraging AI, it learns from individuals to build personalized digital identities, contributing to the creation of the world's largest human encyclopedia.
Let's not waste each other's time. Here are some common questions and my honest answers.